Standards-based Data and Event Access
The Nearbuy API is an open interface that provides our customers’ developers with real-time access to Nearbuy physical and online shopping behavior data and key commerce events. Use the API to bring this structured data into your CRM and business intelligence systems to create a single omnichannel customer view and to serve as the foundation of next-generation omnichannel shopping services.
The Nearbuy API:
- Provides direct access to Nearbuy physical location and online shopping data from every store.
- Delivers notifications when certain events occur in a store, such as a new user enrolling in the guest Wi-Fi service or a specific search term being used in the electronics department.
- Operates consistently across all of your store locations. Developers can create location-based services without specifying which store the user is in.