The Nearbuy Captive Portal solution gives retailers an easy way to offer valuable WiFi service to shoppers and to understand multichannel shopping patterns. It takes shoppers through a one-time opt-in registration process, after which they can access the Internet quickly and easily every time they visit one of your stores. Nearbuy’s guest WiFi analytics deliver insights into network usage and shopper interests.
Nearbuy provides a centralized management interface that works with leading enterprise networking vendors such as Motorola Solutions, Aruba Networks, and Cisco so you can utilize your existing store WiFi infrastructure to support new guest WiFi capabilities.
The smartphone has become an integral part of how many shoppers make purchase decisions. But without full cell coverage in shopping centers and large stores, shoppers are asking their retailers to fill the gap with guest WiFi.
Shoppers don’t have much time or patience; they just want to get online. Nearbuy supports a simple, one-time registration process that’s ideal for the retail environment.
The guest WiFi analytics captured by the opt-in Nearbuy Captive Portal give help retailers understand online shopping trends in the store. The retailer can implement its own privacy policies and owns and controls all guest WiFi data.