In the world of omnichannel shopping, the path to purchase has started to cross stores, e-commerce websites, mobile apps, and even social media. Nearbuy brings visibility to this new path to purchase with data and analytics from online activity taking place in the store.
Nearbuy Wi-Fi analytics aggregate mobile browsing data that shoppers have agreed to share by opting-in to your guest Wi-Fi service. You control the terms of service, and you own all of the data.
Analyze sites and products being browsed, search terms being used, social media activity, and more. Quantify the impact of “showrooming” to your business.
Executives, marketing professionals, and store managers can all access specific analytics based on their role. The data is stored securely in the cloud, and it can also be integrated with your business intelligence systems using the Nearbuy API.
There is no additional infrastructure to install in your stores.
Using this actionable data, marketers can optimize marketing investments across all channels. Easily test merchandising strategies, build new cross-channel campaigns, and adjust your digital advertising spending.