The smartphone has fundamentally changed how people shop. Retailers need to change how they sell.
Retailers have the advantage of physical location, but shoppers with smartphones have the best of both worlds. They can browse the Internet at the same time as they wander the aisles of the store. Retailers must understand how the new mobile channel affects in-store behavior.
They need to do a better job of capitalizing on the the advantages they hold by virtue of physical location:
- Instant gratification
- Touch and feel of products
- Personal interactions between shoppers and sales associates
Nearbuy solutions give them the new tools and capabilities they need to execute successfully in this new retail landscape.
Understand and Engage Multichannel Shoppers
Nearbuy helps brick-and-mortal retailers understand and engage multichannel shoppers. We offer a set of solutions that bridge the online and offline shopping experience:
- The Nearbuy Captive Portal Solution gives retailers a fast, easy way to offer the WiFi service that shoppers are demanding
- Online Analytics for the In-Store Experience provide store managers and leadership with new insights into multichannel shopping patterns
- Location-Aware Mobile Shopping Applications engage multichannel shoppers with location-based services that tie together the mobile channel and the physical in-store experience
- Location-Aware Employee Productivity Applications help store managers deliver better customer service and utilize sales associates more effectively with real-time insights into employee work patterns
Nearbuy solutions utilize existing store infrastructure, so they are affordable to deploy and can scale quickly to new store locations. The value that they bring accrues at the top-line, in higher sales and more repeat visits.