Omnichannel shoppers are one of your most valuable customer segments; research shows that they are more likely to purchase and spend more. Guest Wi-Fi is an attractive way to engage these shoppers as they look for product information and “socialize” the shopping experience using Facebook, Twitter, Instagram, and other sites. With poor cellular coverage in many shopping centers and increasingly restrictive data plans, omnichannel shoppers are eager to take advantage of Wi-Fi whenever possible.
However, your window for persuading shoppers to join your network is very short – often just a few seconds after they start using their devices. Nearbuy offers a simple, one-time registration process that’s ideal for the retail environment and supports automated reconnection at all of your stores. Our guest Wi-Fi experience operates consistently and seamlessly across your stores.
Nearbuy’s guest Wi-Fi delivers a service that your shopper demands, and one that keeps them in the store longer. By creating this superior omnichannel shopping experience, you gain opportunities to encourage your shoppers to share more information about themselves and deliver a more personalized shopping experience inside and outside the store.