Actionable Omnichannel Shopping Data Drives Better Decisions in the Store
Retailers have access to detailed web analytics for their e-commerce channels, telling them who their visitors are, how these shoppers navigate through their sites, which product pages they visit before converting, and how long they browse. These analytics have proven the value of data-driven merchandising, but comparable in-store data has been difficult and expensive to collect. Furthermore, optimizing the store experience now requires retailers to look at online activity as well as shoppers’ physical behavior.
Nearbuy is the first solution that gives you a practical way to capture actionable data about the omnichannel shopping experience.
Increase Revenue By Making Smarter Store Decisions
Accessible to store managers and executives through a secure web interface, Nearbuy analytics answer pressing business questions, such as:
- “Which window displays have the highest conversion rates?”
- “How long do shoppers stay in my stores?”
- “How frequently do my shoppers return?”
- “What is the difference in dwell times between my highest- and lowest-performing stores?”
- “Am I staffing each department effectively?”
- “What products are shoppers browsing or purchasing online? Am I stocking the right product assortment?”
Unlike in-store analytics that simply count people or track shopper flow, Nearbuy captures online activity along with both physical presence and proximity data.
“Connect the Dots” Between Online and In-Store Activities
Because the Nearbuy guest Wi-Fi solution enables shopper opt-in, you can identify omnichannel shoppers as they enter the store and understand their interactions. For example, you can see how an online marketing campaign affects frequency of store visits or to what extent shoppers are using social media during their visits.
Get Started Today!
Nearbuy solutions utilize your existing Wi-Fi infrastructure, so they are affordable and scale quickly to every store. And, we offer you a choice of deployment pathways:
- Start with aggregate, anonymous physical analytics on shopper presence and proximity and add opt-in shopper data as your privacy policies evolve
- Offer a simple guest Wi-Fi service to create a relationship with shoppers in the store and encourage them to opt-in to sharing more data as that relationship deepens
You have the flexibility to implement Nearbuy solutions in conjunction with the most appropriate privacy policies for your business, and you own all of the data.
Want to learn more? Read about our products.