Valuable Shopper Insights for the Emerging Retail Landscape
Nearbuy delivers online analytics for the in-store experience. Tapping into unique guest WiFi and micro-location data that we capture from your existing store infrastructure, we provide you with a view of multichannel shopper interactions.
Accessible to store managers and executives through a secure web interface, Nearbuy analytics help them:
- Understand shopping patterns at each of their stores
- Deepen shopper engagement
- Use sales associates more effectively
Bringing Online Analytics into the Store
Online retailers have access to detailed web analytics that track who their visitors are, how these shoppers navigate through the sites, which product pages they visit before converting, and how long they browse. Brick-and-mortar retail executives, on the other hand, often need to make critical store decisions without the benefit of detailed information. Furthermore, despite the proliferation of smartphones within their stores, they have no way to understand multichannel shopper interactions across online, mobile, and in-store channels.
Understand Shopping Patterns at All of Your Stores, in Real-Time
Nearbuy analytics make it affordable to capture data from every store, all the time. Everyone from executive staff to store managers can make decisions with an accurate understanding of current shopping patterns.
“Connect the Dots” Between Online and In-Store Activities
The guest WiFi analytics from the Nearbuy Captive Portal provide visibility into online shopping patterns in the mobile channel.
No New Infrastructure Required
Our patent-pending micro-location technology determines aisle-level location for people carrying any mobile device – in real-time and using infrastructure that’s already in place in stores.
Extend Shopper Intelligence Enterprise wide
With Nearbuy, retailers maintain full control of shopper data. In addition to using Nearbuy’s web-based analytics interface, retailers can utilize our standards-based API to pull the raw data and insights into their own data warehouses.
For more information, download our Online Analytics Application Brief.