Nearbuy helps retailers use their staff more effectively through location-based analytics and applications that optimize in-store execution. Using our patent-pending micro-location technology, retailers can track the movements of shoppers and employees so that they can deliver timely, high-touch service at the point of need.
Today’s savvy shoppers support their purchasing decisions with a variety of mobile content and apps. How can retailers equip their sales associates to keep pace with these shoppers? An increasing number of companies are turning to the same consumer devices that shoppers use. Internet-enabled mobile devices let retailers deliver the sophisticated levels of service that shoppers are demanding. But these mobile devices also capture a critical piece of information that drives effective customer service: the associate’s location.
With Nearbuy’s store optimization analytics, store managers and executives at headquarters gain real-time insights into employee work patterns. These analytics tap into Nearbuy’s micro-location data, which can calculate associates’ locations down to the aisle in which they are standing with second-by-second updates.
With real-time visibility into shopper and associate locations, store managers can redeploy staff to the areas of the store where they will increase sales the most.
Let your shoppers call for help when they need it using concierge services in your mobile shopping app. Each request comes to your sales associates with the shopper’s exact location in the store. In addition, your associates’ mobile app can notify them that a particularly loyal customer has entered the store.
Nearbuy offers the only technology that provides aisle-level location accuracy using data from the existing wireless LAN (WLAN) and in-store video surveillance systems – in real-time. Our micro-location technology tracks any WiFi-enabled device: smartphones, tablets, barcode scanners, and more.
Nearbuy also makes life easier for developers with a standards-based application programming interface (API), which supports location-based services for mobile applications and also data warehouse integrations.
For more information, download our Employee Productivity Application Brief.