Location-Aware Mobile Shopping Applications

Deliver an Exceptional Shopping Experience That Deepens Engagement Across Channels

Nearbuy – Location-aware mobile shopping applications deliver an exceptional in-store shopping experience Nearbuy helps retailers engage multichannel shoppers with location-based services that tie together the mobile channel and the physical in-store experience. Using our patent-pending micro-location technology, retailers can deliver timely, relevant information that reflects the preferences and location of the shopper – all while increasing brand visibility in the mobile channel. Nearbuy makes it possible to create an exceptional shopping experience that combines the best attributes of online and in-store shopping.

In an Internet-Dependent World, Retail is Still About Location

Smartphones have changed how people shop. Forward-looking retailers have recognized that mobile shopping is not a threat but a unique opportunity: to create an even deeper relationship with shoppers and differentiate the in-store experience.

Answer Shoppers’ #1 Question: “Where Is It?”

Why force shoppers to grow frustrated searching for a sales associate when they can find an item’s location themselves? With Nearbuy, your smartphone app can guide them from the current location to a product of interest.

Deliver High-Touch Service to Your Most Important Shoppers

Let your shoppers call for help when they need it using concierge services in your mobile shopping app. Each request comes to your sales associates with the shopper’s exact location in the store.

Increase Basket Size With Location-Based Promotions

Create “one degree” marketing with the products that shoppers are interested in at a particular point in time by knowing where they are in the store.

Encourage Brand Loyalty

Nearbuy makes retailers’ mobile shopping apps more “sticky” with compelling features that relate directly to activities that take place in the store.

Manage Operating Expenses

Nearbuy’s micro-location technology can deliver real-time, aisle-level accuracy using data from the retailer’s existing wireless LAN (WLAN) and in-store video surveillance systems. We also provide an easier experience for app developers with our standards-based application programming interface (API).

For more information, download our Mobile Shopping Application Brief.