Your shoppers have changed. Every day, more of them are using their smartphones in your store – both to aid their buying decisions and to take their business to your online competitors. You need a new set of data to understand this omnichannel path to purchase. Nearbuy gives you the first practical way to get started on creating this new customer view.
With Nearbuy’s opt-in guest Wi-Fi, you can connect directly with your omnichannel shoppers and tie their transactional identity (loyalty card numbers) or online identity (email addresses) with their physical identity in the store (the MAC address of their smartphones). You can then track the frequency and recency of their store visits, across all of your stores.
By analyzing mobile browsing data that your shoppers have agreed to share, you can understand what sites they are browsing while in your stores, what products they are looking for, and how frequently they are “socializing” their shopping experiences. You can adjust in-store merchandising, roll out new email campaigns, and even focus your digital advertising spending on the sites that are viewed the most by omnichannel shoppers.
The Nearbuy API makes it possible to bring offline and online behavior data into existing systems—including customer relationship management (CRM) systems, campaign management tools, mobile applications, and clienteling tools—to create single omnichannel customer view. Armed with this information, you can make smarter decisions about your investments across marketing channels.